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The Brand Image of Arts et Métiers in the US is yet to be built

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Published: 09 March 2009
 

In parallel, the Arts et Métiers community residing in the United States has never been properly surveyed. It exists, it is growing in numbers and influence, and it has grown accustomed to the cultural tradition that alumni have of supporting their Alma Mater. But it is spread across the continent. It must be unified, and reconnected to the school in a more structured manner.

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